Home ownership is a huge decision in most people’s lives. It’s not just a shelter or even another investment. It’s the place where we bring our dreams to life, in flower gardens and family rooms, backyard braais and home-cooked Sunday dinners. It’s the place we raise our children, the nest we nudge them out of, and welcome them back to again and again. For many of us, it’s even becoming our place of business.

So it’s easy to see why buying or selling a home is often an emotionally charged, potentially overwhelming process. Helping people throughout that process remains the single goal of all the services ERA Member Agents provide.

Naturally, we’ve learned a great deal from the hundreds of thousands of families we’ve helped over the years. The Answers Book is the result of extensive research to find out what today’s buyers and sellers expect from us, and what kind of help they really need. It’s based on 91 of the questions we hear most frequently – questions that come from people just like you, with concerns and desires much like yours.

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