Segmentation

The ERA Franchise System has been divided into 5 segmentations, being Main Metropolitan, Urban, Coastal / Rural and Mini Franchises. The segmentation model is structured to confirm to every marketplace and region, each tailored with their unique business model.

SegmentationQualification CriteriaStart-upTerm
1. Main Metro5 yrs Real Estate & 2 yrs ManagementR800k7yrs
2. Metropolitan3 yrs Real Estate & 1 yrs ManagementR400k7yrs
3. Urban2 yrs Real Estate, or 2 yrs ManagementR250k7yrs
4. Coastal & Rural1 year Real Estate and/or ManagementR150k7yrs
5. Mini FranchiseMarketing and/or Sales experienceR100k7yrs

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